The recruiting arena is constantly changing and adapting to new circumstances. This transformation was sent into hyperdrive as the technology continued to rapidly evolve. The same happened in 2020 when the Covid pandemic started.
However, we believe it’s interesting to take a step back and see what exactly changed, and how did the general image and behavior of recruiters and candidates transform over time.
In 2012 one article caused quite a stir and attracted a lot of attention. It is an article written by Elaine Wherry and called The Recruiter Honeypot. Elaine co-founded a startup called Meebo, which was providing social messaging and advertising tools that helped publishers achieve greater engagement with their users.
While Elaine never hired a recruiter from the experiment, she learned a ton about how to compete in today’s Silicon Valley talent war. You can read the whole article here.
What has changed over the last decade, let’s see if those lessons can be applied today in 2022.
Lesson 1: Recruiters rely exclusively upon LinkedIn
However, we think that in 2022 this tip is definitely still relevant: Recruiters flock to LinkedIn first, if not always.
Lesson 2: Fear the silicon valley long tail
Originally, Wherry was reaching out to potential candidates with a mindset that her emails would land next to Google or Facebook. She was emphasizing the "amazing, unique" startup experience. But the Pete London experiment proved that this approach was wrong, since 85% of inbound emails were from startups, reaching out with the exact same emphasis.
This is even more relevant today when there are thousands of startups. Find a way to really differentiate yourself and make sure that you stand out from the crowd.
Lesson 3: Can a start-up rely upon external recruiting?
It turns out that the external recruiters actually do a pretty good job for small startups. So until you can have a fully functioning recruiting (and sourcing!) team of your own, rest assured good partners do exist. This is still relevant, the scarcity of talent has only been magnified over the last ten years, finding great talent takes a village.
These are the top 3 lessons that, in our opinion, have remained as relevant as they were 10 years ago.
However, we are always happy for a discussion! Comment to share your opinion.